Definitions of some SEO terms vary depending on who you ask. This guide does not include all of the SEO Terms and Definitions you may encounter, but we have included the most common SEO Definitions for you so you can understand more about SEO. Our definitions may be a little different than those on other websites. We have made an effort to make these SEO Definitions understandable to those who are not in the SEO Business.
If there are SEO Terms and Definitions you would like to see added to this SEO Dictionary or you have something to add or a comment to make about the way we define an SEO Term, please contact us here. Professional Social Bookmarking Service SEO Service Provider Glossary.
Above The Fold Definition – The portion your website visitors sees without having to use the scrollbar. This is the most important real estate on your webpage and where you need to grab the reader’s attention. The main goals you have or the main services or products you sell should be located above the fold.
301 Redirect Definition – Code is written into the htaccess file or robots.txt that tells the search engine spider that a web page has moved to another location permanently. Very helpful to redirect all the traffic going from an existing page to a different page. The original page can then be discarded.
Adsense Definition – Contextual Advertising Service provided by Google. Ads are displayed on your website based on the keywords on your web pages. Google pays Adsense publishers a portion of the amount they charge advertisers for each click on one of the ads appearing on the https://www.jackpot-town.com/en web page.
Ad words Definition – Pay per Click Advertising through Google. When you become an AdWords advertiser, you create text, image, or video ads and bid on the keywords that are associated with your ads. You can choose to have your ads appear on websites through the content network or just in search engine results pages controlled by Google.
Affiliate Marketing Definition – Where a Sponsor creates an Affiliate Program that people can sign up for. If you sign up to promote an Affiliate Program, you are the Affiliate. The purpose of the sponsor is to gain more exposure and branding while also generating leads and sales through their Affiliate’s websites, email campaigns, and pay-per-click advertising among other methods used by Affiliates to drive traffic to the Affiliate Program Sponsor.
Affiliates are sometimes paid for the number of hits they send to a Sponsor’s website and/or paid a commission for each sale that occurs because the affiliate sent them that customer. There is a lot more that can be said about Affiliate Marketing and all of the variations, but this should give you a general idea about how affiliate marketing works. If you need help with Affiliate Marketing, we have someone who specializes in that area.
Algorithm Definition – The ever-changing mathematical formula used by search engines to calculate the relevance of a web page to a particular search phrase or keyword. Google, Yahoo, and others hold their algorithm as a closely guarded secret so beware of SEO companies that claim to know Google or Yahoo’s algorithm.
Alt Tag Definition – Attribute added to the code that makes an image appear on your website. If your image did not load for a user, the alt tag would read as text to tell the user what should be there. Alt Tags in images help search engines know what keywords your image is related to. Adding Alt Tags to your images can help with search engine optimization, but overstuffing them with keywords can hurt you. It’s best to choose one key phrase for each image.
Anchor Text Definition – The text you see that represents a link to another website or web page. Many of these say CLICK HERE. For search engine optimization purposes, it is better to use anchor text that contains keywords associated with the web page you are sending users to.
